Meg Lloyd-Boonstra

Resume

MEG LLOYD-BOONSTRA

Chicago, IL | meglloydboonstra@gmail.com | LinkedIn

EDUCATION

MASTER OF SCIENCE: MARKETING                                                                

DePaul University Kellstadt Graduate School of Business / Chicago, IL                      

Sept. 2023 – Jun. 2025

GPA: 4.0 / Dean’s Award for Scholastic Excellence

BACHELOR OF ARTS: GEOGRAPHY- Urban Development & Planning 

MINOR: Art & Architecture History

DePaul University / Chicago, IL

Sept. 2016 – Jun. 2020

EXPERIENCE

SOCIAL MEDIA MARKETING INTERN – The Chicago Mosaic School   

See More Here 

Sept. 2024 – Jun. 2025

  • Developed copy, photo, video, and graphic design content for various social media platforms and the website.
  • Scheduled posts, analyze metrics, and present insights using Meta Business Suite.
  • Conducted event marketing for The Gallery of Contemporary Mosaics & community collaboration efforts.
  • Organically boosted Instagram (18.2k) metrics
    ➣ Reach +74%, Interactions +100%, Follows +1.7k (549% relative growth)
  • Organically boosted Facebook (40k) metrics
    ➣ Reach +68%, Interactions +52%, Follows +409
  • Developed a Giving Tuesday fundraising campaign utilizing social media and email marketing which raised $22,216 – surpassing the set goal of $5,000.
  • Invited to join the Strategic Visioning team, including board meeting discussions, community survey design, and brand / market analysis to refine the organization’s core mission statement and messaging.

MARKETING RESEARCH ANALYST – InContext Solutions  

See More Here                        

Sept. 2024 – Nov. 2024

  • Ran multivariate statistical analyses to drive improved future shelf space optimization.
  • Analyzed a consumer dataset for a major retailer using SPSS to identify top segments and products.
  • Utilized ShopperMX, a merchandizing visualization software to develop new planogram concepts.
  • Presented successful planogram design results (46% of top products increased) to senior leadership.

PERSONAL STYLIST – Anthropologie | URBN inc.                                           

Apr. 2023 – Oct. 2023

  • Built and maintained clientele both in-store and remotely, contributing thousands in sales each week.
  • Curated weekly stylist looks for mannequins, styled and photographed staff models, with two photos chosen to be featured on Anthropologie’s Instagram to 4.5 million followers.
  • Executed merchandising and marketing objectives, analyzed sales KPIs, and set sale goal objectives.
  • Received company-wide recognition 3 times in six months for exceptional styling photos.
  • Awarded district top performer for collaboration and innovation (June 2023).

Other roles: Manager – Apr. 2022 – Apr. 2023 and Customer Associate Dec. 2021 – Apr. 2022.

CIRCULATION ASSISTANT – DePaul Rinn Law Library

Aug. 2018 – Jul. 2020, Aug. 2023 – present

  • Provide university and public patrons with library assistance, information, and services.

SKILLS

Applications | Microsoft Excel, Word, PowerPoint, Google Suite, Adobe Photoshop & Lightroom, SPSS, Canva, WordPress

Marketing | Copywriting, Content Creation, Social Media, Research, Analytics, SEO, Google Analytics (GA4)

Personal | Communication, Growth Mindset, Self-Motivated, Organized, Detail-Orientated, Positive Attitude

CERTIFICATIONS

Google Analytics for Beginners: Marketing Essentials – Coursera Feb. 2025