Market Research & data analysis

incontext solutions

Advanced Market Research Program with DePaul University

Chicago, IL – Sept. 2024 to Nov. 2024

Skills Highlighted: SPSS, Excel, Data Analysis, Planogram Design, Presentation Design

An overview of work from an Advanced Market Research program with InContext Solutions.

This program provided the opportunity to analyze a CPG consumer survey result dataset for Walmart. SPSS was used to identify top segments and products. The conclusions from this data analysis were then used to design a new planogram.

The planogram design was submitted to an A.I. powered retail simulator and the results yielded a 47% increase of top products for our top segment.

Findings were presented to InContext Solutions leadership.

Presentation

Regression Analysis Report

The provided dataset also allowed our team to explore data analysis methods such as regression analysis. Below is an example of one of our reports.

a student plan for (hbo) max

Highlighted Skills: Excel, Data Analysis, Market Research, Survey Design (Qualtrics)

In the course, Analytical Tools for Marketers, my team developed a marketing campaign to launch a hypothetical student plan for HBO’s streaming service, MAX.

Surveys were designed and distributed to students in the Chicago-area and the collected data was used for the development of perceptual maps and conjoint analysis tools. These data analysis tools helped us design the characteristics of the student plan and how it would be marketed.

Below is an example of the campaign’s promotional tagline and visual content I developed.